Focus on Fun

Finally, the Philippines is getting more serious in its tourism promotion to remind and invite the world to visit the country and exeprience the beauty of its places, people, and culture. Yesterday (January 6, 2012), the Department of Tourism, with the help of a private advertising company, relaunched the country’s tourism brand with the refreshing, hip, and catchy tagline: It’s more fun in the Philippines (visit the website here, although it’s still in the early stage of development).

The local social network scene, with the participation of Filipinos from other parts of the world, showed excitement through discussions and sharing of pictures from travels within the country indicating the new tagline logo. Some even created their own sub-taglines (both serious and funny) by riding on the new campaign.

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Hope this brings the country back in the tourists’ radars. Behind and beyond the traffic jams in the capital and the sub-standard condition of some infrastructures as a developing country, there’s indeed more things to do and see to have fun in the Philippines. Seriously.

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~ by webbedwhispers on January 7, 2012.

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